The Eco-innovation Action Plan (Communication)
According to the Commission, there is not enough eco-innovation in the EU. Therefore, it wishes to speed up eco-innovation and to improve its marketing. To this end, the environmental legislation is to be revised and small and, in particular, medium-sized undertakings be subsidised.
The Commission's broad definition of the term “eco-innovation” conceals the possible key target conflicts of a responsible use of resources. It fails to explain both why it thinks eco-innovation is being marketed too slowly and why eco-innovation should be given more support than other forms of innovation (e.g. the health sector).