Digital Single Market Strategy – Pillar 1 (Communication)
The European Commission will harmonise the contractual rights of both parties in online purchasing EU wide. In addition, it will submit legislative proposals to prevent "unjustified geo-blocking". Geo-blocking is a technical measure used by online traders to restrict access to cross-border online purchasing by users in a specific geographical location.
In cep's view, harmonised contractual provisions for online businesses mean that online traders will have fewer national peculiarities to take into account when it comes to cross-border sales, and also that consumer confidence will increase. A ban on "unjustified geo-blocking" will result in EU-wide price alignment, in the extreme case, at the level of the most expensive country.